Topchoice began its first operation in 1990 as an ordinary trading firm with expertise in ceramic tableware manufacturing business. The company gradually turned into a marketing-oriented firm in 1996 focusing its strength in creative design and tableware innovation. Big investment in shaping its own creative house - Keith Design Group - was established to cope up with the current market trend and to arrive at original packaging designs which added value to the product line.
The positioning of Topchoice became its prevailing strategy. The strategy is to focus on target markets whose tableware requirements are moderately priced yet of good quality with impeccable style. The key success was its commitment to continuous product development in order to cater the endless call for new trend.
Consequently, the introduction of "Multiple Choice" brand in 1997 was brought about by an extensive study and years of observation during trade shows as to what the customers really need. Thus, when Topchoice comes to the minds of its customers, there is an immediate attachment to the company being a 'trendsetter' with unparalleled ability to evolve new and chic designs. Topchoice has successfully repositioned the company from the competitive, low-value, mass-appeal tableware to the better quality, nicely packaged and high value product in tableware industry in Hong Kong. In this high regard, Topchoice won the Hong Kong Awards for Industry 2000 with HKTDC's Excellence in Export Marketing.